Security software maker McAfee said that Indian consumers can now avail of its mobile solution free of cost.
The solution, which supports Android and iOS mobile devices, has a host of enhanced protection and privacy features including anti-theft, anti-virus and web protection and call and SMS filtering.
“A full-featured version of its award-winning McAfee mobile security solution is now available for Indian users as a free offering,” the company said in a statement.
McAfee said the proliferation of devices such as mobile phones and tablet computers and the resultant explosion of applications have increased potential vulnerabilities and made 'mobile' a significant threat vector.
According to the Internet and Mobile Association of India, the country is the world's fastest-growing smartphone market and is slated to have 185 million mobile Internet users by June 2014.
McAfee's recent 'Love, Relationships and Technology' survey on Indian mobile consumption behaviour revealed threats arising from indiscriminate usage of mobile phones and sharing of private content on mobile devices. The survey showed 98% of the Indian respondents polled use smartphones to take pictures and more than 66% claimed to share their mobile content.
“With India placed on the tip of mobile device explosion, there is an overwhelming need of adoption of security and privacy protection in our digital lives,” McAfee managing director (India and SAARC) Jagdish Mahapatra said. With free access to the McAfee solution, Indian consumers will be empowered to access all the benefits of the connected world and enjoy a safe mobile life, he said.