Twitter has confirmed that it was testing out a new analytics feature for limited users. A Twitter representative told “We’ve been experimenting giving the analytics feature to a small groups of users outside our advertising clients. We’ve been happy with the response thus far, and will determine next steps after the conclusion of these tests.” The feature is already available for advertisers and to access these features, simply log in to your account on Twitter's advertising page. There, you’ll see an option in the top left to view analytics for your timeline activity, which displays the performance of your tweets.
