Apple is aggressively ramping up its iPhone 5 supply chain in order to make sure that customers looking for the smartphone can get their hands on it easily and quickly come the holidays. Apple recently moved the availability of its iPhone 5 models via its online store to two weeks, a slight but significant improvement from the 2-3 weeks it has been promising since earlier in November.
The final few years have been tremendously successful for Apple in terms of holiday iPhone sales, culminating in ensign years in 2010 and 2011 interjection to a new tumble recover report for iPhones that used to go on sale commencement in June. For Apple to continue to capitalize on holiday shopper appetite for its latest smartphone, the company needed to address supply bottlenecks and reported issues with manufacturing partners in order to make sure that customers shopping for the iPhone 5 could find it in stores and online.
