ENDORSING THE PRODUCT WITH GOOGLE
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Saturday, September 24, 2011
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Google is planning a new ad programe that will show celebrity endorsements of products, says a report. Christian Oestlien, Google's head of social advertising has said that the company is the feature, which will appear under paid search results. Speaking at the SMX Conference in New York City, Oestlien showed a sample screenshot in which a product, available in the department store Sears, appeared in search results with the endorsement of the Kardashian sisters.